Priyanka Chopra joins Rolex as new global brand ambassador in a landmark partnership with the luxury watch brand
Priyanka Chopra Appointed as Rolex’s Global Brand Ambassador
Priyanka Chopra joins Rolex as new global – Priyanka Chopra has joined the esteemed ranks of Rolex’s global ambassadors, marking a significant step in her illustrious career. The Swiss luxury watch brand, known for its association with trailblazers in arts, culture, and sports, has chosen the 43-year-old actor as its official Testimonee for 2026. This partnership underscores her status as a multifaceted global icon and expands her influence in the world of high-end fashion and luxury.
A Career That Transcends Boundaries
Priyanka Chopra’s professional journey has defied conventional limits, spanning diverse industries from Indian and international cinema to entrepreneurship and media. Her rise began with the Miss World title in 2000, followed by a dynamic acting career that includes critically acclaimed films like Bajirao Mastani and The White Tiger, as well as ventures into production and branding. Chopra’s ability to navigate mainstream entertainment and culturally resonant storytelling has solidified her reputation as a versatile figure in global pop culture.
From emerging as a celebrated Indian actress to becoming a prominent international performer, producer, and businesswoman, Chopra has consistently challenged norms and redefined success across multiple domains.
Expanding Her Luxury Portfolio
Chopra’s recent appointments highlight her growing presence in the luxury sector. Since 2021, she has served as a global ambassador for Bvlgari, and in April 2024, she was announced as a brand representative for Bentley Motors. Adding Rolex to this list further reinforces her role as a style and influence leader, with her partnerships now encompassing a range of prestigious names including Max Factor, Anomaly Haircare, and GAP.
Advocacy and Recognition
Beyond her professional achievements, Priyanka Chopra has been a vocal advocate for children’s rights, collaborating with UNICEF since 2010. She held the position of National Ambassador in India until 2016, when she was elevated to Goodwill Ambassador. Her work has earned her accolades such as two National Film Awards, the Padma Shri honor, and a spot on Time magazine’s list of the world’s most influential individuals.
India’s Growing Presence in Global Luxury
The appointment of Priyanka Chopra by Rolex signifies a pivotal moment for India’s representation in the luxury market. Historically, prestigious watchmakers and jewelry houses relied on Western icons to symbolize their legacy. Chopra’s inclusion marks a shift, acknowledging the increasing global appeal and purchasing power of Indian talent. As one of the few Indian celebrities to endorse top-tier luxury brands, she is amplifying her own legacy while positioning India as a key player in the international luxury arena.
Eshana Saha, based in New Delhi, is a rising voice in lifestyle and cultural journalism. Her work focuses on the convergence of entertainment, fashion, and holistic wellness, offering nuanced insights into global trends and cultural narratives. With less than a year of experience, she has quickly adapted to fast-paced editorial environments and contributes to HT Media as a full-time writer. Prior to her current role, Saha interned for six months with Hindustan Times’ entertainment and lifestyle divisions, gaining hands-on expertise in digital reporting, trend analysis, and storytelling.