Kim Kardashian’s viral shapewear Skims is coming to India through Reliance brands; check which cities it will launch in
Skims Launches in India: Kim Kardashian’s Viral Shapewear Arrives
Bharatmorningnews.com – Kim Kardashian’s viral shapewear brand Skims is finally making its way to India. Through a strategic partnership with Reliance Brands Limited, the American fashion label will begin serving Indian consumers in the coming months. Since its 2019 launch, Skims has become one of the most sought-after shapewear and apparel brands globally, known for its contouring undergarments, body-sculpting bodysuits, and versatile neutral-toned essentials.
The brand has gained massive social media traction, with customers regularly posting about how the products hug and shape their bodies. This digital enthusiasm has transformed Skims into a cultural phenomenon. Now, Reliance Brands aims to bring these coveted items directly to Indian shoppers through both online platforms and physical retail stores.
Where Will Skims Launch First?
According to Business of Fashion, Skims will initially enter the Indian market through two major metropolitan cities: Delhi and Mumbai. Customers in these urban centers will have access to the full range of Skims products through e-commerce channels and brick-and-mortar outlets. The company has outlined plans to expand into additional cities in later phases of its Indian rollout.
The brand’s success is partly attributed to its celebrity marketing strategy. Recent campaigns have featured stars like Sabrina Carpenter, Lana Del Rey, Hailey Bieber, Charli XCX, and the Kardashian-Jenner sisters Kylie and Kendall. Tennis legend Serena Williams also appeared in a Nike SKIMS promotional campaign, showcasing the brand’s cross-industry appeal.
More Kardashian Brands Coming to India
Reliance Brands announced another exciting development alongside the Skims launch. The company secured an exclusive long-term agreement with activewear brand Fabletics, which previously partnered with Khloe Kardashian to build its presence in India.
Fabletics will start its Indian journey with a dedicated website before opening its first standalone store at DLF Promenade in Vasant Kunj, New Delhi. A second Mumbai location is expected to follow soon.
Reliance Retail’s relationship with the Kardashian-Jenner family goes beyond these two brands. Kylie Jenner’s beauty empire, Kylie Cosmetics, is already accessible to Indian customers through the retailer Tira.
The connection between the Kardashian sisters and India extends beyond business ventures. In 2024, both Kim and Khloe Kardashian visited India to attend the wedding of Anant Ambani and Radhika Merchant. The sisters wore traditional Indian ethnicwear designed by celebrated fashion designer Manish Malhotra during the festivities.
Why This Matters for Indian Fashion
This expansion marks a significant milestone for international fashion brands entering India. By leveraging the Kardashian family’s global influence, these brands are establishing strong footholds in one of the world’s fastest-growing consumer markets. Indian shoppers can now expect more international labels to follow suit in the coming years.
Frequently Asked Questions
When will Skims launch in India? Skims is set to launch in Delhi and Mumbai first, with plans to expand to other cities in subsequent phases.
How can I buy Skims products in India? Initially, customers can purchase Skims items through online platforms and physical retail outlets in Delhi and Mumbai.
Are other Kardashian brands coming to India? Yes, Fabletics and Kylie Cosmetics are also expanding their presence in the Indian market through Reliance Brands and Tira respectively.
What makes Skims popular? Skims is known for its contouring undergarments, body-sculpting bodysuits, and versatile neutral-colored essentials that have gained massive social media following.