Horlicks Unveils New RTD Milkshake Crafted for Nourishment, Taste and Everyday Convenience

Horlicks Launches New RTD Milkshake for Gen Z Consumers

Horlicks Unveils New RTD Milkshake Crafted – On June 8, 2026, Hindustan Unilever Limited revealed the debut of the Horlicks Milkshake, a product designed to cater to the evolving preferences of younger consumers. This offering marks the brand’s foray into the expanding Ready-to-Drink (RTD) nutrition category, aiming to merge the beloved Horlicks flavor with the ease of a chilled, ready-to-consume format.

Targeting Modern Lifestyles

The new milkshake is tailored for Gen Z, who balance swift routines with a heightened awareness of dietary choices. It comes in three flavors—Classic Malt, Chocolate, and Kesar Badam—each crafted to deliver a satisfying taste while prioritizing health-conscious ingredients. A key feature is the reduction of total sugars by 40%, paired with the inclusion of 10 essential nutrients such as Zinc and Vitamins.

Priced at Rs. 20, the product aligns with the affordability needs of on-the-go consumers. It positions itself as a versatile drink that fits seamlessly into daily activities, from commuting to work breaks or casual gatherings.

Campaign Emphasizes Balanced Pleasure

Complementing the product launch is a fresh campaign centered on the theme “No Guilty, Only Pleasure.” The initiative reflects the brand’s recognition of Gen Z’s desire to enjoy indulgent treats without compromising their nutritional goals. It highlights the milkshake’s ability to satisfy cravings while offering mindful benefits, resonating with a generation that values both taste and health.

“The RTD category is rapidly transforming, driven by Gen Z’s demand for convenience, flavor, and nutrition in formats that match their lifestyle. With Horlicks Milkshake, we’re building on our previous success in the RTD space, such as the Boost Ready-to-Drink line, to deliver a product that’s culturally relevant and accessible,” said Rajneet Kohli, Executive Director, Foods and Refreshment, Hindustan Unilever Limited.

The campaign spans multiple platforms, including television, digital media, social channels, influencer partnerships, and large-scale sampling events. Key markets in India will also see Metro branding and Out-of-Home (OOH) activations to boost visibility and encourage trial.

Horlicks Milkshake is now available in retail stores and select online platforms, ensuring broad accessibility. As India’s leading Fast Moving Consumer Goods company, Hindustan Unilever Limited continues to innovate, reaching nine out of ten households nationwide with its diverse product range.

~New Horlicks Milkshake offers 40% less total sugars* and 10 key nutrients^, blending trusted nutrition with convenience for today’s active generation~