Alia Bhatt outranks Deepika Padukone, Rashmika Mandanna with ₹892 crore brand value; ahead of Ranbir Kapoor too
Alia Bhatt outranks Deepika Padukone with ₹892 crore value
Bharatmorningnews.com – Bollywood’s Alia Bhatt outranks Deepika Padukone in the latest celebrity brand rankings, securing a remarkable ₹892 crore valuation. According to Kroll’s Celebrity Brand Valuation Report 2025, the actress has emerged as India’s most valuable female celebrity brand, surpassing both Deepika Padukone and Rashmika Mandanna. While Shah Rukh Khan claimed the top position overall, Alia’s achievement places her at sixth place globally with a brand worth $93.9 million.
Female Stars Dominate the Rankings
Alia Bhatt outranks Deepika Padukone by a significant margin, with the latter holding seventh position at $89.2 million (₹849.35 crore). Rashmika Mandanna follows at twelfth place with $75.2 million (₹715.91 crore), showing improvement from her fifteenth spot in 2024. Her progress reflects success in pan-Indian cinema and strategic brand partnerships, including her association with Swarovski.
Notably, Alia also stands ahead of her husband Ranbir Kapoor, who ranks tenth with a valuation of $80 million (₹761 crore). This positions both leading actresses above their male counterparts in the prestigious rankings.
Commercial Growth and Digital Influence
Alia’s brand valuation reflects achievements beyond her acting career. With over 85 million Instagram followers, she earned recognition as the second most influential actor globally on the platform, surpassing Jennifer Lopez and Dwayne Johnson. Her endorsement portfolio has expanded significantly, while she has also established herself as a business entrepreneur.
Her recent films have shown mixed results commercially. Jigra (2024) generated modest net collections of ₹31.98 crore in India, while Alpha, which premiered in July 2026, accumulated ₹58.78 crore in net earnings. Despite these challenges, her overall brand strength remains robust.
Other Leading Female Celebrities
Kareena Kapoor Khan achieved fifteenth place with a brand valuation of $61.8 million (₹588.29 crore), marking a decline from her eleventh position in 2024. She remains the only female actor from her generation to feature among the top twenty-five celebrities. Her enduring partnerships with Puma, Uniqlo, and Lux, combined with her Quench Botanics venture, have maintained her commercial appeal.
Kiara Advani ranked seventeenth with $51.9 million (₹493.64 crore), while Kriti Sanon occupied eighteenth place at $50.2 million (₹481.42 crore). Kriti’s skincare venture HYPHEN reportedly achieved a ₹400 crore valuation within two years of launch. Ananya Panday claimed nineteenth rank with $48.5 million (₹461.13 crore), climbing six positions from twenty-fifth place in 2024 as Chanel’s Indian brand ambassador.
Janhvi Kapoor positioned herself at twenty-third place with a brand valuation of $34.2 million, benefiting from consistent endorsements with international labels like MiuMiu.
Evolution of Celebrity Branding
The Kroll report highlights significant transformations in celebrity branding over recent years. Companies have moved beyond traditional advertising methods, with digital campaigns now capturing 60 to 75 percent of celebrity collaborations, a substantial increase from the previous 40 to 60 percent range.
Additionally, the significance of celebrity endorsements has evolved. Business investments and entrepreneurship have become increasingly important revenue streams for celebrities, with artificial intelligence emerging as another avenue for generating income.
Alia Bhatt outranks Deepika Padukone with ₹892 crore brand value, establishing herself as India’s most valuable female celebrity brand in Kroll’s 2025 report.
Frequently Asked Questions
What is the Kroll Celebrity Brand Valuation Report? The Kroll report is an annual assessment that evaluates the brand value of celebrities worldwide based on their market presence, endorsements, and commercial influence.
How does Alia Bhatt’s brand value compare to other Bollywood stars? Alia Bhatt outranks Deepika Padukone and Rashmika Mandanna, while also standing ahead of Ranbir Kapoor. She is the highest-ranked woman among all celebrities in the report.
What factors contribute to Alia Bhatt’s ₹892 crore brand value? Her brand value stems from successful film ventures, extensive endorsement deals, strong social media presence with 85 million Instagram followers, and entrepreneurial initiatives.
How has Rashmika Mandanna’s ranking changed? Rashmika moved up from fifteenth place in 2024 to twelfth position in 2025, reflecting her growing pan-Indian appeal and brand partnerships.