World Music Day | Composer and singer Shankar Mahadevan: Indian musicians are doing wonders on world stage
World Music Day | Composer and Singer Shankar Mahadevan: Indian Musicians Shine Globally
World Music Day - As World Music Day approaches, Grammy-winning composer and singer Shankar Mahadevan highlights the transformative role of technology and global connectivity in propelling Indian music to new heights. He emphasizes that the current era represents a pivotal moment for the industry, fueled by digital advancements and cross-border collaborations.
Global Exposure and Cultural Exchange
“Indian musicians are now making a significant impact on the international stage, elevating the country's musical traditions and increasing their global appeal,” he states, noting his two Grammy nominations this year for his Shakti band. Mahadevan credits the internet for bridging cultural gaps, allowing global audiences to explore Indian music through mobile devices. He observes that the ease of access has fostered a deeper appreciation for India's ancient musical legacy, which was previously unfamiliar to many international listeners.
“The way India is progressing, the entire world is focusing on us. With a mobile in hand, we have access to world music at a click. Since our music is available on their (global audience) phones, they also now understand the greatness of our musical legacy and culture which is thousands of years old but was not known to them,” adds the 59-year-old.
Tradition Meets Innovation
The fusion of India's classical traditions with cutting-edge technologies like AI is opening up remarkable possibilities, according to Mahadevan. He emphasizes that such synergies are leading to groundbreaking collaborations, citing the Shakti Band's partnerships with global artists as a prime example. “Indians will win multiple global awards in near future,” he predicts, underscoring the potential for sustained international recognition.
The Future of Independent Music
He also envisions a promising future for independent music and cross-industry partnerships, particularly through platforms like Goongoonalo. This artist-driven initiative, supported by industry stakeholders, is expected to catalyze even more significant achievements in the global music arena. “We musicians including Arjit Singh, Sonu Nigam, Shreya Ghosal, Shankar-Ehsan-Loy, Prasoon Joshi and Javed Akhtar have invested in the platform. So indi-music and collaborations will happen. Indi-music will reach greater heights,” he adds.
Reflections on Film Music Trends
Mahadevan acknowledges the cyclical nature of film music, noting that while some compositions are exceptional and others are merely adequate, the trend of remixed and recycled tracks is on the rise. This shift, he explains, is driven by demands from producers and music labels, though he advocates for fresh, innovative compositions from emerging creators to push the boundaries further.
“Yes, musicals have dried up but that is a cycle. We are witnessing a lot of remixed or recycled songs. That is due to requests from producers and music companies. It’s good but not great! New compositions with younger composers should come out,” he says.
Reflecting on the influence of the younger generation, Mahadevan notes that they are imparting valuable insights into contemporary trends and global musical influences. He highlights how his sons, Siddharth and Shivam, as well as other young artists, are both teaching and learning from each other, ensuring a dynamic exchange of ideas and styles.
Deep Saxena writes on Bollywood, OTT, television, food and culture for the daily Entertainment & Lifestyle supplement, HT City.