HairOriginals Expands Retail Footprint with Five New Exclusive Brand Stores, Taking Its Network to 19 Across India
HairOriginals Expands Retail Footprint with 5 New Stores
Bharatmorningnews.com – India's leading premium human hair extensions brand, HairOriginals, is expanding its retail footprint through the launch of five new exclusive brand stores. This strategic growth brings the company's total network to 19 locations across India, strengthening its presence in key metropolitan markets. The new outlets include Wave Mall in Noida, Preet Vihar in Delhi, and three Bangalore locations: Jayanagar, HSR Layout, and Koramangala.
With this latest expansion, HairOriginals now operates nine exclusive brand stores complemented by ten salon-in-salon partnerships. These 19 customer touchpoints span ten major cities across six states, with particular focus on Delhi-NCR and Bangalore. The brand collaborates with over 500 salons nationwide, ensuring widespread accessibility for customers seeking premium hair solutions.
Customer engagement has reached new heights, with significant increases in website traffic and strong reception of the at-home trial program. Offline revenue has quadrupled over the past year, demonstrating the effectiveness of this retail strategy. Notably, HairOriginals remains the only hair extensions brand in India offering home trial services, currently available in Delhi NCR, Bangalore, Mumbai, and Hyderabad.
Technology-Driven Shopping Experience
The brand is integrating digital innovation with physical retail to enhance customer convenience. Shoppers can now choose between in-store consultations or home visits, making the purchasing process more flexible. This hybrid approach empowers customers to make confident decisions about their hair extension investments.
HairOriginals has also introduced a Virtual AI Try-On feature, allowing customers to preview how different extensions, toppers, and hairstyles would look before buying. This technology works seamlessly whether customers shop online, visit a store, or opt for a home trial. The brand has additionally launched feather hair extensions—a new permanent extension category—and its most realistic PU base scalp toppers for natural-looking solutions.
"This expansion reflects the confidence we have in both the category and our model. When we started, we knew we had the upper hand as India is the world's only ethical source of premium human hair, yet its value has traditionally passed through five to six layers of middlemen across multiple countries. We built the world's first fully integrated hair supply chain to change that, sourcing raw hair with the help of self-help groups and processing it end-to-end in-house. Owning the chain this way lets us offer premium, 100% human hair products of higher quality and at better prices than anyone reselling a finished product. Our stores run on a strong, profitable EBITDA with a healthy repeat rate, and our focus now is fast-tracked distribution across India's top cities."
— Jitendra Sharma, Founder & CEO of HairOriginals
Building on Ethical Foundations
Since its inception, HairOriginals has served over 350,000 customers, earning recognition at the prestigious World Hair Congress in Paris. As India's first premium, ethically sourced human hair extensions company, it operates on the world's first completely integrated hair supply chain. The journey begins with hair donated by women at Indian temples, followed by comprehensive in-house processing by skilled female artisans.
By eliminating traditional intermediary layers between India's raw hair and finished global products, HairOriginals delivers exceptional quality at competitive price points. The comprehensive product portfolio includes clip-in extensions, volumizers, scalp toppers, wigs, men's patches, permanent extensions, and a dedicated children's collection.
Featured on Shark Tank India, the brand continues to expand its network of exclusive brand stores and experience centers across the nation. The brand is marketed by Kris Originals Pvt. Ltd., based in Gurugram, and maintains strong partnerships with salons and retail locations throughout India.
Frequently Asked Questions
Where are the five new HairOriginals stores located? The five new exclusive brand stores are located at Wave Mall in Noida, Preet Vihar in Delhi, and three Bangalore neighborhoods: Jayanagar, HSR Layout, and Koramangala.
How many total locations does HairOriginals have now? HairOriginals now has 19 locations across India, comprising nine exclusive brand stores and ten salon-in-salon partnerships spread across ten major cities in six states.
Does HairOriginals offer at-home trial services? Yes, HairOriginals is the only hair extensions brand in India providing at-home trial options. The service is currently available in Delhi NCR, Bangalore, Mumbai, and Hyderabad.
What makes HairOriginals different from other brands? HairOriginals operates India's first fully integrated hair supply chain, sourcing raw hair ethically from Indian temples and processing it end-to-end in-house. This eliminates multiple middlemen layers, allowing the brand to offer premium 100% human hair products at better prices.
What new products and technologies has HairOriginals introduced? The brand has launched feather hair extensions, realistic PU base scalp toppers, and a Virtual AI Try-On feature that helps customers visualize how different extensions and hairstyles would look before purchasing.