DLF records ₹1,985 crore sales from 172 units at The Aureva senior living project in Gurugram
DLF sells all 172 homes at The Aureva in Gurugram for ₹1,985 crore
Bharatmorningnews.com – DLF has generated ₹1,985 crore in sales from its first senior-living development, The Aureva, after selling all 172 residences at the luxury project in Gurugram’s Sector 63.
Announced on October 4, the sale signals the developer’s entry into India’s retirement-housing segment through a high-end, service-oriented residential offering. The Aureva has been positioned for homeowners seeking a later-life home that combines private living space with wellness facilities, hospitality-style services, healthcare access and opportunities to build community connections.
The project occupies roughly 1.687 hectares, or 4.17 acres, and consists of a single G+45 tower. Its 172 residences together account for more than 37,540 square metres of carpet area, exceeding 4 lakh square feet. The overall saleable area is more than 7.5 lakh square feet.
A luxury-focused senior-living offering
The Aureva’s homes are planned as spacious four-bedroom residences. Each unit includes a separate staff dormitory, large private decks, premium specifications and accessibility-oriented features intended to support comfort, safety and everyday convenience.
Homeowners will receive three dedicated parking spaces per residence, along with access to a range of wellness, leisure and lifestyle facilities. The broader concept integrates residential luxury with services that can become increasingly important for older residents, including wellbeing programmes, hospitality support and healthcare connectivity.
Senior living is distinct from conventional housing because the emphasis extends beyond apartment size and location. Buyers in this category may also weigh accessibility, emergency support, social interaction, maintenance convenience and the ability to remain independent within a managed environment. DLF has built The Aureva around those considerations while retaining the scale and specifications associated with its premium residential projects.
“The Aureva represents DLF's vision of redefining luxury retirement housing in India. As expectations evolve beyond traditional markers of luxury, residents increasingly seek homes that enhance everyday life through thoughtful design, holistic wellbeing, seamless convenience, and a strong sense of community. Conceived around this understanding,” said Aakash Ohri, Managing Director and Chief Business Officer, DLF Home Developers Ltd.
From conventional luxury to lifestyle-led housing
The full sell-out of the development highlights demand for purpose-designed homes among buyers looking for a more supported retirement lifestyle without compromising on space or premium amenities. Rather than treating senior housing as a narrow accommodation category, the project presents it as a residential ecosystem centred on independence, dignified living and long-term convenience.
For Gurugram, Sector 63 provides the setting for a project aimed at a discerning customer base. The development’s limited inventory—just 172 homes in one high-rise tower—also creates an exclusive residential format, with each homeowner receiving access to a common suite of facilities while retaining a sizeable private residence.
DLF had indicated plans to enter the senior-living space in January 2026, with the Gurugram project expected to carry a value of about ₹2,000 crore. The ₹1,985 crore achieved through the sale of all units places the project close to that indicated scale.
The company’s strategy reflects a shift in how retirement housing is being designed and marketed in India. Traditional ideas of senior accommodation have often focused primarily on care needs. Premium projects such as The Aureva seek to add another layer: homes where residents can continue to enjoy a social, active and amenity-rich lifestyle while having easier access to support services.
“The Aureva brings together wellness, hospitality, healthcare, and luxury living within a carefully curated residential ecosystem. Every element of the development has been designed to create an elegant, future-ready environment that empowers residents to embrace their next chapter with confidence, dignity, and purpose,” Ohri said.
What the project offers residents
The design brief for The Aureva places considerable importance on daily usability. Universal-access features can make a material difference as residents’ mobility needs change over time, while dedicated staff spaces and three-car parking allocations reflect the format of an expansive luxury home. Private decks further add outdoor living space to the four-bedroom layouts.
Its amenity programme is intended to support multiple dimensions of life: physical wellbeing, recreation, social engagement and convenience. Healthcare access is integrated into the project’s offering, while hospitality-inspired services are meant to reduce the routine burdens of managing a large home.
The sale of all homes gives DLF a completed first chapter in the senior-living segment, while establishing a benchmark for the kind of product the company intends to offer in this category. The Aureva combines a limited number of large residences with a service-led setting, targeting buyers who view retirement not as a reduction in lifestyle choices but as an opportunity to reshape them around wellbeing, comfort and connection.
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