Apple’s 1st foldable phone iPhone Duo takes political turn as parties use its template to mock each other. Take a look
Apple’s 1st Foldable Phone Inspires Political Posts in India
Bharatmorningnews.com – Apple’s 1st foldable phone, the iPhone Duo, has become part of an online political exchange in India. The Congress and the Bharatiya Janata Party (BJP) adapted the device’s fold-and-expand display concept for social-media videos, using the same visual format to make sharply different political arguments.
Apple unveiled the iPhone Duo at its “Surprise and shine” event on September 9. The device’s screen expands from a compact folded display into a larger view, a feature that quickly became a recognisable video template. Samsung Mobile US had also shared posts mocking Apple’s foldable-phone launch, but the format took on a distinctly Indian political context when party accounts adopted it.
Congress Uses the Foldable-Phone Format to Target Road Conditions
A Congress Instagram video begins with a folded iPhone Duo showing Prime Minister Narendra Modi speaking in Parliament about the government’s use of “space technology” for road construction. When the virtual phone opens, the video switches to footage of damaged, sunken and waterlogged roads.
The clips include road cave-ins, some linked to the monsoon season. One segment shows an auto overturning on a waterlogged road, while another shows water flowing into a large opening in the roadway. The contrast is intended to challenge the government’s claims about infrastructure development.
“seena chauda ho gaya, waah”
As the video closes, the phone folds again alongside Modi’s words, translated as “my chest swelled with pride. Wow!” Congress has also used the same Apple’s 1st foldable phone-style format in another post suggesting that Modi “surrendered” to United States President Donald Trump.
BJP Uses the Same Template to Showcase Government Initiatives
The BJP used an iPhone Duo-style video on Thursday to present government decisions and projects from the past 12 years. Its post starts with an image of Modi on the closed screen before expanding into a montage of policies, infrastructure and development-related visuals.
The larger display includes Ayodhya’s Ram Mandir, the abrogation of Article 370, trains, highways, ports and other initiatives. Rather than using the opening screen to expose perceived failures, the BJP uses the expanded format to bring multiple government achievements into one frame.
The competing videos show how rapidly a consumer-tech design can enter political communication. The foldable display creates a simple visual device: one image or claim appears first, followed by a broader set of contrasting visuals once the screen opens.
Political Debate Extends Beyond Social-Media Videos
The online exchange comes amid continuing friction between Congress and the BJP. Their wider disagreement was also visible after a building collapse at a boys’ paying guest accommodation in Delhi’s Satya Niketan, where seven people were killed on Sunday.
Rahul Gandhi, the Leader of the Opposition in the Lok Sabha and a Congress MP, joined criticism of the BJP governments at the Centre and in the state. He raised concerns about what he called “inhumane conditions” faced by students because colleges lack adequate hostel facilities.
“inhumane conditions”
The BJP accused the Opposition of targeting the government for “publicity.” The disagreement reflected broader arguments over student housing, safety, urban planning and public responsibility following the tragedy.
FAQ: Apple’s 1st Foldable Phone and the Political Video Trend
Why are Indian political parties using the iPhone Duo format?
The fold-and-expand effect offers a quick way to set up a claim and then reveal supporting or contrasting images. Congress used it to highlight road damage, while the BJP used it to present government initiatives.
What did Congress show in its iPhone Duo-style video?
The Congress post paired Modi’s remarks on road construction with footage of damaged, flooded and collapsed roads, using the visual contrast to criticise the government’s infrastructure record.
What did the BJP feature in its video?
The BJP’s post included visuals connected to the Ram Mandir in Ayodhya, Article 370, trains, highways, ports and other projects and policy decisions associated with the government.